Investor Narrative — Capital Q Venture
Every great event starts with a vision—but too often ends with spreadsheets, stress, and endless group chats. That’s the problem Sarah Klingman set out to solve with Mostest: a modern platform that puts creativity back at the center of planning.
Sarah’s insight came from leading GTHR, a digital community where she observed thousands of planners and vendors encountering the same roadblock: people wanted professional-grade support without the luxury markup. Mostest is her answer—a platform that makes expert planning accessible, affordable, and scalable.
A Fragmented Industry, Ready for Change
The U.S. event services market exceeds $90B today and remains fragmented and analog.
More than 80% of planners still rely on manual coordination, outdated vendor lists, and spreadsheets to manage their operations. The result: a creative industry bottlenecked by admin work.
Tools like The Knot, HoneyBook, and Aisle Planner proved the appetite for digital coordination, but they stop short of what professionals need: an integrated workflow that pairs software automation with verified human expertise. Mostest fills that gap—not as another tool, but as the connective platform powering the next generation of planners and brands.
How Mostest Works—and Why It Scales
Mostest is a hybrid model that merges the efficiency of SaaS with the credibility of curated professionals. Automation handles repetitive tasks—such as sourcing, scheduling, and vendor coordination—reducing planner workload by up to 40%. Verified planners bring the creativity and trust that algorithms can’t replace. The à la carte structure opens the market to customers who have been historically priced out of full-service planning.
For planners, this means managing three to four times more clients with the same overhead. For customers, it means expertise on demand—personalized, affordable, and delivered with minimal friction. Each engagement feeds data back into the system, sharpening vendor recommendations and pricing accuracy over time—turning service delivery into a self-improving loop.
Founder–Market Fit
Sarah’s experience running GTHR gives her a direct view of the industry’s inefficiencies and aspirations. She isn’t just building tech—she’s rebuilding the profession around the people who power it. Her credibility within the planner community has helped Mostest recruit early adopters at an accelerated pace, while her design-driven background keeps the product approachable for both professionals and consumers.
Market Momentum
Early signals point in the right direction:
- Expansion across multiple metro areas with a growing base of repeat corporate and private clients
- Partnership discussions with venue networks and event-tech providers
- Steady month-over-month growth in bookings, with strong referrals and planner retention
Post-COVID trends also favor the model: smaller-format and hybrid events are on the rise, creating new demand for flexible and affordable coordination—exactly what Mostest delivers.
Why Investors Are Paying Attention
Mostest’s defensibility sits at the intersection of technology and trust. Automation drives margin efficiency, while the data layer compounds insight with every event. As the network grows, its database of vendor performance, pricing benchmarks, and customer preferences becomes a proprietary advantage.
It’s a scalable, capital-efficient business aligned with Capital Q’s thesis on hybrid service platforms—technology that amplifies human talent rather than replacing it. With a clear path to profitability, a founder who knows her market, and a platform that grows smarter with use, Mostest isn’t just modernizing event planning. It’s redefining how experiences are planned, delivered, and scaled—one event at a time.